Award shows are some of the greatest examples of the pairing of red carpets and step and repeats. Every year we get to watch well-dressed celebrities gracefully breeze down the red carpet in the best fashions available. The step and repeat backgrounds are one of the most important and well thought out aspects of the […]
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Ask the Sign Lady Blog
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ADA Approved Signage
by dawn-admin onWhat does it mean to have an ADA sign? As a new business owner, the first sign you think about buying is the one for the front of your business. But there are laws in place that mandate other interior and exterior signage. ADA signs are required for most businesses and organizations so it is […]
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What is your font saying about you?
by dawn-admin onDid you know there are over 100,000 fonts to choose from? There are more created all the time – so how do you choose a font that works best for your business? The font you choose for your signs will typically carry over into the rest of your branding – logos, newsletters, graphics, and so […]
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Caring for Vinyl Decals
by dawn-admin onFor companies that get heavy usage out of vehicles, vinyl lettering and signage is a necessity. It’s a mobile advertisement for your company that gets thousands of views each day. Using high quality window or vehicle lettering will be the first step in keeping your vinyl decals looking great. When lettering and decals are well […]
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Creating Impulse Sales Using Signs
by dawn-admin onOne of the many challenges that we brick and mortar stores experience during this age of internet is that many of our customers are doing more and more research. While it’s a great time to be a customer with so many options and flexibility when it comes to making purchases, it’s hard for business owners […]
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Make Your Business Sign Memorable
by dawn-admin onOne of the best advertising tools you have as a business owner is your sign. We’ve mentioned before that business signs can be responsible for up to 80% of new customers for start-up businesses. Signs are the biggest advertising bang for your buck. You’ll pay x-amount of dollars for pay-per-click advertising, but your business’ sign […]
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Designing Effective Signs
by dawn-admin onSigns are everywhere. With the prolific use of social media, opportunities for exposure have increased exponentially. If you want to attract the attention of potential customers your signs need to reflect your service or product and on top of that, they should favorably differentiate you from your competitors – and not just those who are […]
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Office Signage – Don’t be “What’s Missing”!
by dawn-admin onRecently I went to visit a new customer. I got lost finding their building as they are in a large complex where the buildings all look the same and the addresses are not visible. After circling several times through the parking lot, I finally found the right building. There was no directory in the entrance, […]
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Put your sign to work: Generating new business with a new sign
by dawn-admin onAt Signarama, we believe that a great sign doesn’t just speak; it sings. After all, a sign isn’t just the content it conveys. Consider the famed golden arches of McDonald’s franchises. McDonald’s is a household name; but if you were to drive by a fast food restaurant with a sign above the door that simply […]
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Sign Variance
by dawn-admin onEvery business needs a sign to mark their brick and mortar location. But what do you do when your town or city has placed restrictions on signage that doesn’t line up with your needs or vision for your business? Businesses that face busy roadways with speedy traffic or buildings that are set further back from […]
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How does color influence your brand?
by dawn-admin onHave you ever thought about how the colors you chose to represent your business have affected the way customers and clients perceive it? Studies have shown that the colors chosen for branding deeply influence customer’s purchasing decisions. In fact, 60 to 80% of a decision can be based on branding colors. Colors are even registered […]
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Benefits of Promotional Products
by dawn-admin onThe power of marketing is almost immeasurable and there are a variety of ways to promote your company and its services, some of which were discussed in our previous blog posts. One of our favorite tactics that has been proven to help market businesses and impress prospective clients is the use of promotional products, aka: […]
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The ABCs of Signage: The Role Signs Play in Marketing
by dawn-admin onThink about your commute to work every day or the route you take to pick up your children from school. Chances are you are passing dozens and dozens of signs on a daily basis but because their presence has become so normal, you don’t even realize how much of an effect they are having on […]
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3 Benefits of Sidewalk Signs
by dawn-admin onSidewalk Signs Draw Attention & Awareness Have you ever been walking down the street, only to run into a unique sign in the middle of the sidewalk? If you have, I’m sure the sign made you stop, read it, and think about walking into the business. Regardless of whether you went into the store, restaurant […]
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How to Standout at a Tradeshow
by dawn-admin onProfessional signage is like a business’s signature. You want it to be unique and interesting so that your company will get noticed, especially if you’re at a trade show. It’s marketing. There are many ideas one can use to make a creative display — like retractable banners, and table top displays. Here are some ideas […]
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ADA Signage is For Everyone
by dawn-admin onWhat is ADA? The term “ADA Signs” has come into common use in the architectural, construction and signage industries through the implementation of the Americans With Disabilities Act, or ADA. The term is sometimes misunderstood, as some people think it is synonymous with braille signs. Signs with braille and raised characters are the most visible […]
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The Many Varieties of Channel Letters Signs
by dawn-admin onChannel letters are the lettering that you primarily see on retail stores. They are individual letters that are fabricated from aluminum and have acrylic faces to allow the LED lights to shine through. They light up at night and help to draw customers to your business. These letters have many varieties and until you see […]
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The Importance of a Stylish Menu Board
by dawn-admin onYou walk into a café, coffee shop or restaurant, and what’s the main thing you want to know? “What’s on the menu?” Signarama makes custom-designed menu board signage that will convey to customers what you offer in a way that’s easily seen, read and understood. Signs drive sales. Imagine if you walked into a café […]
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Sign Location and Zoning
by dawn-admin onLocation, Location, Location is what we always hear when looking for a place to start or relocate a business. But what can make a big difference in the success or failure of your business is Zoning, Zoning, Zoning. The scenario goes something like this: You finally make the decision to open that business […]
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Lunch Isn’t Free and Neither is Graphic Design
by dawn-admin onGraphic designers go to college to learn how to create logos, work with colors and images to make spectacular graphics that we all enjoy. But, then they discover that people think graphic design services should be free. Family members and friends will ask them to help with a new business idea and create a […]
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Tips for Designing Outdoor Signage
by dawn-admin onTo the unfamiliar and potential customer traveling down the road, the very first impression they have of your company is your outdoor sign. This can literally make or break how they perceive your business! Up until that moment, they aren’t aware of what your business can do for them, and the type of design […]
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Why Vehicle Wraps Are A Great Investment
by dawn-admin onFinding new and creative advertising channels to market your business is an essential component of surviving in today’s ultra-competitive marketplace. Regardless of the size of your business, finding new leads, and staying relevant in consumers’ minds is the key to long-term success. One of the most cost effective methods of advertising is a vehicle wrap. […]
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Increasing Brand Awareness with Logos & Signage
by dawn-admin onOften times, when you hear someone discussing their company’s marketing or advertising initiatives, you will hear them discuss a plan to increase “brand awareness.” It’s easy to see why this continually comes up in conversations, as it’s one of the most crucial parts of your marketing strategy. Brand awareness is the act of spreading your […]
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Distinguishing Your Business with Outdoor Signage
by dawn-admin onRegardless of the industry they are in, all businesses strive to attract new leads and have prospective customers interested in the services they provide. Outdoor signage is one of the best ways to garner attention for your business and attract new leads who may not have even heard of your company. Outdoor signage […]
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Why Color Choice is Important for Your Business Signage
by dawn-admin onThe sign that you display on your your business shouldn’t just display your name and hours, it should give a passerby a good idea of the atmosphere they can expect in your store. A sign is a signal to others of how people conduct themselves inside. For example, if you see a beer stein you […]
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Necessary Signage for a Business
by dawn-admin onA picture is worth a thousand words, but only if it meets the proper criteria. Regardless of federal laws, proper signs offer important information that can not only persuade, but also reduce your liability and overhead insurance costs in the long run. As simple as it sounds, clearly conveying warnings or directional information is […]
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Let Your Windows Do The Talking
by dawn-admin onHow do you stand out among your competitors? How do you make a splash, get noticed, create a buzz? The answer is as old as stores, themselves. Signs! Using signs and window graphics, you can reach a customer base without too much effort. Window graphics are designed to make your business stand out among others. Think […]
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Best Forms of Indoor Signage
by dawn-admin onIndoor signage is a great way to boost credibility and leave a valuable impression on your customers. Whether you are trying to promote an event or spruce up the inside of your establishment, there is a variety of indoor signage that you might consider to accommodate your company’s needs. Banners: Banners are a great way […]
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How the Proper Signage can Increase Foot Traffic
by dawn-admin onYour goals as a business owner are to get people into your store and for them to make a purchase. Whether you’re promoting a grand opening, a sale or event, or just trying to showcase your merchandise, the first step to building better foot traffic is creating proper signage. People love to be informed. The […]
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Get Creative with Vehicle Wrap Advertising
by dawn-admin onWe’ve all seen cars or buses with eye-catching designs splayed across them advertising some sort of product or service. And the reason we’ve all seen them is because being in a highly mobile, visible society means that this type of advertising, known as a vehicle wrap, is proven to work! They are hard to miss because they […]
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Block Kids Contest 2013
by dawn-admin onBlock Kids Contest Thursday, February 21st, 2013 9- 11 a.m. The Mission Viejo Elementary School 3855 S. Alicia Parkway, Aurora 80013 The Metro Denver Chapter of the National Association of Women in Construction is sponsoring the annual block kids contest. This contest is open to children in elementary school from grades 1 through 6. Local winners will […]
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What’s your point?!
by dawn-admin onWhat’s your point?! Emails need to be short and to the point! I have email overload and if your first two sentences don’t grab my attention and create interest or make me want to do something, I’m not reading the rest of it. A few weeks ago I received an email from a […]
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