Category Archives

    Outdoor Signage

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  • Confucius Says…

    Confucius: “Choose a job you love, and you will never have to work a day in your life.” At Signarama we have a passion for signs.  Our team of designers, sales and production are always challenging eachother with new and innovative ways to build signs.  We have round table discussions on how to create and […]

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  • Post and Panel: The Versatile Solution

    These versatile signs come in many shapes and sizes and can be constructed from a variety of materials. They can be used for short term when built from MDO board (processed wood) or long term when printed onto aluminum or aluminum composite. You can see these signs both horizontal and vertical, and you can add […]

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  • Designing a Sign: The Basics

    Whether you are a new business owner or one looking to bring a fresh perspective to your store, designing a great sign is an important step towards attracting customers and increasing business. When deciding what type of signs you need, follow these basic tips, then head to Signarama to get started! Before you get started […]

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  • Best Practices for Temporary Signage

    When creating temporary signage for your business, there are many aspects to consider. One important part of signage is creating something that will attract positive attention in your community! The Signage Foundation has created a guide, titled “Best Practices in Regulating Temporary Signs,” to aid in the regulation and placement of temporary signs throughout communities. […]

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  • Marathon Signage

    Summer is here, which means marathon season is in full swing! Whether you are hosting a corporate challenge or charity fundraiser — your marathon needs signage.   Many times we only think about sponsor banners, but directional and informational signage is key to a well-organized and fun event, From directing people to the event, where to […]

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  • What is a Coroplast Sign?

    Coroplast signs are used for short-term signage inside or outside use. They are made of a versatile material and are an inexpensive and easy way to get your message across. This type of sign is weather-durable and very lightweight. Coroplast signs are one of the most common ways to advertise! When to use a coroplast […]

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  • The Importance of Step and Repeat Photograph Backdrops for your event

    Are you planning an upscale gala? An important fund raiser or fashion show? One of the most important elements for large swanky events is the “step and repeat”, and sadly it’s often forgotten. You can see them in the background of celebrity photos, fashion shows, and awards shows and might commonly refer to them as […]

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  • Award Show Step and Repeats of 2015

    Award shows are some of the greatest examples of the pairing of red carpets and step and repeats. Every year we get to watch well-dressed celebrities gracefully breeze down the red carpet in the best fashions available. The step and repeat backgrounds are one of the most important and well thought out aspects of the […]

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  • Caring for Vinyl Decals

    For companies that get heavy usage out of vehicles, vinyl lettering and signage is a necessity. It’s a mobile advertisement for your company that gets thousands of views each day. Using high quality window or vehicle lettering will be the first step in keeping your vinyl decals looking great. When lettering and decals are well […]

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  • Creating Impulse Sales Using Signs

    One of the many challenges that we brick and mortar stores experience during this age of internet is that many of our customers are doing more and more research. While it’s a great time to be a customer with so many options and flexibility when it comes to making purchases, it’s hard for business owners […]

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  • Make Your Business Sign Memorable

    One of the best advertising tools you have as a business owner is your sign. We’ve mentioned before that business signs can be responsible for up to 80% of new customers for start-up businesses. Signs are the biggest advertising bang for your buck. You’ll pay x-amount of dollars for pay-per-click advertising, but your business’ sign […]

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  • Designing Effective Signs

    Signs are everywhere. With the prolific use of social media, opportunities for exposure have increased exponentially. If you want to attract the attention of potential customers your signs need to reflect your service or product and on top of that, they should favorably differentiate you from your competitors – and not just those who are […]

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  • Sign Variance

    Every business needs a sign to mark their brick and mortar location. But what do you do when your town or city has placed restrictions on signage that doesn’t line up with your needs or vision for your business? Businesses that face busy roadways with speedy traffic or buildings that are set further back from […]

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  • How does color influence your brand?

    Have you ever thought about how the colors you chose to represent your business have affected the way customers and clients perceive it? Studies have shown that the colors chosen for branding deeply influence customer’s purchasing decisions. In fact, 60 to 80% of a decision can be based on branding colors. Colors are even registered […]

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  • 3 Benefits of Sidewalk Signs

    Sidewalk Signs Draw Attention & Awareness Have you ever been walking down the street, only to run into a unique sign in the middle of the sidewalk? If you have, I’m sure the sign made you stop, read it, and think about walking into the business. Regardless of whether you went into the store, restaurant […]

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  • Sign Location and Zoning

    Location, Location, Location is what we always hear when looking for a place to start or relocate a business.  But what can make a big difference in the success or failure of your business is Zoning, Zoning, Zoning.   The scenario goes something like this:   You finally make the decision to open that business […]

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  • Tips for Designing Outdoor Signage

      To the unfamiliar and potential customer traveling down the road, the very first impression they have of your company is your outdoor sign. This can literally make or break how they perceive your business! Up until that moment, they aren’t aware of what your business can do for them, and the type of design […]

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  • Increasing Brand Awareness with Logos & Signage

    Often times, when you hear someone discussing their company’s marketing or advertising initiatives, you will hear them discuss a plan to increase “brand awareness.”  It’s easy to see why this continually comes up in conversations, as it’s one of the most crucial parts of your marketing strategy. Brand awareness is the act of spreading your […]

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  • Distinguishing Your Business with Outdoor Signage

      Regardless of the industry they are in, all businesses strive to attract new leads and have prospective customers interested in the services they provide.  Outdoor signage is one of the best ways to garner attention for your business and attract new leads who may not have even heard of your company.   Outdoor signage […]

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  • How the Proper Signage can Increase Foot Traffic

    Your goals as a business owner are to get people into your store and for them to make a purchase. Whether you’re promoting a grand opening, a sale or event, or just trying to showcase your merchandise, the first step to building better foot traffic is creating proper signage. People love to be informed. The […]

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