• Make Your Business Sign Memorable

    One of the best advertising tools you have as a business owner is your sign. We’ve mentioned before that business signs can be responsible for up to 80% of new customers for start-up businesses. Signs are the biggest advertising bang for your buck. You’ll pay x-amount of dollars for pay-per-click advertising, but your business’ sign […]

    Continue Reading
  • Designing Effective Signs

    Signs are everywhere. With the prolific use of social media, opportunities for exposure have increased exponentially. If you want to attract the attention of potential customers your signs need to reflect your service or product and on top of that, they should favorably differentiate you from your competitors – and not just those who are […]

    Continue Reading
  • Office Signage – Don’t be “What’s Missing”!

    Recently I went to visit a new customer.  I got lost finding their building as they are in a large complex where the buildings all look the same and the addresses are not visible.  After circling several times through the parking lot, I finally found the right building.  There was no directory in the entrance, […]

    Continue Reading
  • Put your sign to work: Generating new business with a new sign

    At Signarama, we believe that a great sign doesn’t just speak; it sings. After all, a sign isn’t just the content it conveys. Consider the famed golden arches of McDonald’s franchises. McDonald’s is a household name; but if you were to drive by a fast food restaurant with a sign above the door that simply […]

    Continue Reading
  • Sign Variance

    Every business needs a sign to mark their brick and mortar location. But what do you do when your town or city has placed restrictions on signage that doesn’t line up with your needs or vision for your business? Businesses that face busy roadways with speedy traffic or buildings that are set further back from […]

    Continue Reading
  • How does color influence your brand?

    Have you ever thought about how the colors you chose to represent your business have affected the way customers and clients perceive it? Studies have shown that the colors chosen for branding deeply influence customer’s purchasing decisions. In fact, 60 to 80% of a decision can be based on branding colors. Colors are even registered […]

    Continue Reading