The Same, But Different

by Dawn Homa

The other day I received a phone call from a customer. They were frustrated because they hadn’t received the quote from us and were ready to get the contract issued. This was a longtime customer that we have worked with for 10 years.

After going through our point of sale system and not finding anything for this project, I found out that none of my staff knew about it either. What was going on?! How did we drop the ball on this so badly?

Well after a few more calls back and forth it turned out that their new pre-construction estimator had inadvertently called a different Signarama. He didn’t know that we were all separate and independently owned and operated.

The best thing about being a franchise is that people recognize the name, the logo, the brand. The challenging thing about being a franchise is that people recognize the name, the logo, the brand.

 

People don’t realize we are independent owned and operate:  We are the same, but different.

 

A few years back a customer called who had used a Signarama from another state and couldn’t understand why we didn’t have their art work…  “But don’t you all share a common data base?” they asked.

 

Nope. There is not a “generic” Signarama that manages art files and your account history.

 

We are the same, but different and that difference is your Team at Signarama Brighton!

 

To be sure you have reached the right Signarama, ask for us by name.

 

Dawn Homa

Laura Long

Mallory Lynn

Scott Nielsen 

Liz Gutierrez

Alexis Flores

Ryan Paul

Elizabeth Najera 

Ariana Najera

Wade Winter

 

signaramacolorado.com – 303 914 9700 – quote@signaramacolorado.com