Marketing

by Dawn Homa In some countries, such as Italy, 13 is considered a lucky number. The expression fare tredici (“to do 13”) means hit the jackpot. Signarama Brighton has some exciting news!  This is our 13th year in business and the Sign Lady wants to celebrate with raffles and gifts on the 13th of every […]

They used to say ‘do one thing and do it the best’   Today it’s “do many things and do them great”.   If you don’t change with the demands and requirements of your customers, they will go elsewhere.   Over the last few years we have seen a number of our vendors and customers vanish. […]

CMYK is made up of four colors: ‘C’ cyan, ‘M’ magenta, ‘Y’ yellow and ‘K’ black. When printing four color process, each color is put on the paper separately, and then layered. If you zoom in on a printed image you will notice half-toning or little dots of color layered over one another. As a […]

Vehicle graphics and trade shows…  Why did we group them together?  Because when you attend your trade show, you can get double exposure with your vehicle graphics.  From travelling to and from the event,  driving up the ramp at the event venue to load and unload, visibility in the parking lot for other vendors and […]

The U.S. Supreme Court heard its first case on sign protocol in more than 20 years this June. The case, Reed v. Town of Gilbert (Ariz.), began with the use of temporary signage by an Arizona church. The town of Gilbert’s sign code limited the size of and length of time that the church’s temporary […]

When creating temporary signage for your business, there are many aspects to consider. One important part of signage is creating something that will attract positive attention in your community! The Signage Foundation has created a guide, titled “Best Practices in Regulating Temporary Signs,” to aid in the regulation and placement of temporary signs throughout communities. […]

Mobile advertising is a great way to catch the attention of potential clients and spread awareness of your business. Choosing how to place your company message on a vehicle is the tricky part! Here at Sign-A-Rama we have options to fit every business: Vehicle wraps, vinyl lettering and magnets. Vehicle Magnets Vehicle magnets are perfect […]

    Promotional materials are a fun way to get your business information out there and into the hands of the public. They are great for sharing both on location and at community events, fundraisers and more! Choosing the right product for the job is the tricky part, so read on for tips on choosing […]

Don’t be a square; think outside of the box when it comes to your signage! Unique and interesting signage can grab attention from a far and near.  Successful signs don’t hold back. They are huge, bright, 3-dimensional and aren’t too shy to stick out in their environment. Don’t be afraid to play with contrast, context, […]

There are lots of great and inexpensive marketing techniques that small businesses can use. Utilize some of our favorite tips inspired by WordStream to successfully market your small or local business! Proper Signage Creating proper signage for your small business can greatly increase awareness in your community. Sidewalk signs, yard signs, as well as channel […]

  According to statista.com, a statistical studies website, Facebook is the most used form of social media with 1,415,000,000 users as of March 2015. Today, Facebook has over a billion users who view advertisements on the site every day. What better way is there to spread the word quickly and to a massive amount of […]

We can print on anything including ceiling tiles. Why have dull and boring white ceiling tiles, when you can create a friendly and fun atmosphere? From directional information as you wander through a store, to eye catching art when you are sitting in a waiting room, ceilings are the perfect area to give interest to […]

Recognizing employees for their time, effort, and behavior that is beyond average expectations is very motivating. Praising employees for good work will not only make you both feel fulfilled, but it will most likely increase personal productivity and communication. We all love recognition for our efforts and results. Employee awards are a brilliant idea because […]

Coroplast signs are used for short-term signage inside or outside use. They are made of a versatile material and are an inexpensive and easy way to get your message across. This type of sign is weather-durable and very lightweight. Coroplast signs are one of the most common ways to advertise! When to use a coroplast […]

Are you planning an upscale gala? An important fund raiser or fashion show? One of the most important elements for large swanky events is the “step and repeat”, and sadly it’s often forgotten. You can see them in the background of celebrity photos, fashion shows, and awards shows and might commonly refer to them as […]

Award shows are some of the greatest examples of the pairing of red carpets and step and repeats. Every year we get to watch well-dressed celebrities gracefully breeze down the red carpet in the best fashions available. The step and repeat backgrounds are one of the most important and well thought out aspects of the […]

Did you know there are over 100,000 fonts to choose from? There are more created all the time – so how do you choose a font that works best for your business? The font you choose for your signs will typically carry over into the rest of your branding – logos, newsletters, graphics, and so […]

For companies that get heavy usage out of vehicles, vinyl lettering and signage is a necessity. It’s a mobile advertisement for your company that gets thousands of views each day. Using high quality window or vehicle lettering will be the first step in keeping your vinyl decals looking great. When lettering and decals are well […]

One of the many challenges that we brick and mortar stores experience during this age of internet is that many of our customers are doing more and more research. While it’s a great time to be a customer with so many options and flexibility when it comes to making purchases, it’s hard for business owners […]

One of the best advertising tools you have as a business owner is your sign. We’ve mentioned before that business signs can be responsible for up to 80% of new customers for start-up businesses. Signs are the biggest advertising bang for your buck. You’ll pay x-amount of dollars for pay-per-click advertising, but your business’ sign […]

Signs are everywhere. With the prolific use of social media, opportunities for exposure have increased exponentially. If you want to attract the attention of potential customers your signs need to reflect your service or product and on top of that, they should favorably differentiate you from your competitors – and not just those who are […]

Recently I went to visit a new customer.  I got lost finding their building as they are in a large complex where the buildings all look the same and the addresses are not visible.  After circling several times through the parking lot, I finally found the right building.  There was no directory in the entrance, […]

At Signarama, we believe that a great sign doesn’t just speak; it sings. After all, a sign isn’t just the content it conveys. Consider the famed golden arches of McDonald’s franchises. McDonald’s is a household name; but if you were to drive by a fast food restaurant with a sign above the door that simply […]

Every business needs a sign to mark their brick and mortar location. But what do you do when your town or city has placed restrictions on signage that doesn’t line up with your needs or vision for your business? Businesses that face busy roadways with speedy traffic or buildings that are set further back from […]

Have you ever thought about how the colors you chose to represent your business have affected the way customers and clients perceive it? Studies have shown that the colors chosen for branding deeply influence customer’s purchasing decisions. In fact, 60 to 80% of a decision can be based on branding colors. Colors are even registered […]

The power of marketing is almost immeasurable and there are a variety of ways to promote your company and its services, some of which were discussed in our previous blog posts. One of our favorite tactics that has been proven to help market businesses and impress prospective clients is the use of promotional products, aka: […]

Think about your commute to work every day or the route you take to pick up your children from school. Chances are you are passing dozens and dozens of signs on a daily basis but because their presence has become so normal, you don’t even realize how much of an effect they are having on […]