Category Archives

    Branding

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  • They used to say…

    They used to say ‘do one thing and do it the best’   Today it’s “do many things and do them great”.   If you don’t change with the demands and requirements of your customers, they will go elsewhere.   Over the last few years we have seen a number of our vendors and customers vanish. […]

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  • Let’s Talk Color!

    CMYK is made up of four colors: ‘C’ cyan, ‘M’ magenta, ‘Y’ yellow and ‘K’ black. When printing four color process, each color is put on the paper separately, and then layered. If you zoom in on a printed image you will notice half-toning or little dots of color layered over one another. As a […]

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  • Vehicles & Tradeshows the Power Marketing Combo

    Vehicle graphics and trade shows…  Why did we group them together?  Because when you attend your trade show, you can get double exposure with your vehicle graphics.  From travelling to and from the event,  driving up the ramp at the event venue to load and unload, visibility in the parking lot for other vendors and […]

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  • Signarama’s Newest Addition: The CNC Router

    Our CNC Router is a new addition to our arsenal of machines and will be delivered in the beginning of February. What is a CNC Router, you ask? CNC (Computer Numerically Controlled) routing is a clean, crisp production method for cutting wood, plastic and metal for both interior and exterior displays. We can combine endless […]

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  • Designing a Sign: The Basics

    Whether you are a new business owner or one looking to bring a fresh perspective to your store, designing a great sign is an important step towards attracting customers and increasing business. When deciding what type of signs you need, follow these basic tips, then head to Signarama to get started! Before you get started […]

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  • Creating the Right Sign to Attract Employees

    Whether you are looking to expand your small business or are a mom and pop shop looking for help during the busy season, the hiring process can be tough. Start off on the right foot with these great ideas for designing your next hiring sign. Placing the typical red sign in your window that says […]

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  • Best Practices for Temporary Signage

    When creating temporary signage for your business, there are many aspects to consider. One important part of signage is creating something that will attract positive attention in your community! The Signage Foundation has created a guide, titled “Best Practices in Regulating Temporary Signs,” to aid in the regulation and placement of temporary signs throughout communities. […]

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  • The Right Promotional Product for your Business

        Promotional materials are a fun way to get your business information out there and into the hands of the public. They are great for sharing both on location and at community events, fundraisers and more! Choosing the right product for the job is the tricky part, so read on for tips on choosing […]

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  • Don’t Be a Square!

    Don’t be a square; think outside of the box when it comes to your signage! Unique and interesting signage can grab attention from a far and near.  Successful signs don’t hold back. They are huge, bright, 3-dimensional and aren’t too shy to stick out in their environment. Don’t be afraid to play with contrast, context, […]

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  • Tips for Marketing Your Small Business

    There are lots of great and inexpensive marketing techniques that small businesses can use. Utilize some of our favorite tips inspired by WordStream to successfully market your small or local business! Proper Signage Creating proper signage for your small business can greatly increase awareness in your community. Sidewalk signs, yard signs, as well as channel […]

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  • Make the Most of Marketing on Your Facebook Page

      According to statista.com, a statistical studies website, Facebook is the most used form of social media with 1,415,000,000 users as of March 2015. Today, Facebook has over a billion users who view advertisements on the site every day. What better way is there to spread the word quickly and to a massive amount of […]

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  • What is a Coroplast Sign?

    Coroplast signs are used for short-term signage inside or outside use. They are made of a versatile material and are an inexpensive and easy way to get your message across. This type of sign is weather-durable and very lightweight. Coroplast signs are one of the most common ways to advertise! When to use a coroplast […]

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  • The Importance of Step and Repeat Photograph Backdrops for your event

    Are you planning an upscale gala? An important fund raiser or fashion show? One of the most important elements for large swanky events is the “step and repeat”, and sadly it’s often forgotten. You can see them in the background of celebrity photos, fashion shows, and awards shows and might commonly refer to them as […]

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  • Award Show Step and Repeats of 2015

    Award shows are some of the greatest examples of the pairing of red carpets and step and repeats. Every year we get to watch well-dressed celebrities gracefully breeze down the red carpet in the best fashions available. The step and repeat backgrounds are one of the most important and well thought out aspects of the […]

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  • What is your font saying about you?

    Did you know there are over 100,000 fonts to choose from? There are more created all the time – so how do you choose a font that works best for your business? The font you choose for your signs will typically carry over into the rest of your branding – logos, newsletters, graphics, and so […]

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  • Caring for Vinyl Decals

    For companies that get heavy usage out of vehicles, vinyl lettering and signage is a necessity. It’s a mobile advertisement for your company that gets thousands of views each day. Using high quality window or vehicle lettering will be the first step in keeping your vinyl decals looking great. When lettering and decals are well […]

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  • Creating Impulse Sales Using Signs

    One of the many challenges that we brick and mortar stores experience during this age of internet is that many of our customers are doing more and more research. While it’s a great time to be a customer with so many options and flexibility when it comes to making purchases, it’s hard for business owners […]

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  • Make Your Business Sign Memorable

    One of the best advertising tools you have as a business owner is your sign. We’ve mentioned before that business signs can be responsible for up to 80% of new customers for start-up businesses. Signs are the biggest advertising bang for your buck. You’ll pay x-amount of dollars for pay-per-click advertising, but your business’ sign […]

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  • Designing Effective Signs

    Signs are everywhere. With the prolific use of social media, opportunities for exposure have increased exponentially. If you want to attract the attention of potential customers your signs need to reflect your service or product and on top of that, they should favorably differentiate you from your competitors – and not just those who are […]

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  • Office Signage – Don’t be “What’s Missing”!

    Recently I went to visit a new customer.  I got lost finding their building as they are in a large complex where the buildings all look the same and the addresses are not visible.  After circling several times through the parking lot, I finally found the right building.  There was no directory in the entrance, […]

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  • Put your sign to work: Generating new business with a new sign

    At Signarama, we believe that a great sign doesn’t just speak; it sings. After all, a sign isn’t just the content it conveys. Consider the famed golden arches of McDonald’s franchises. McDonald’s is a household name; but if you were to drive by a fast food restaurant with a sign above the door that simply […]

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  • How does color influence your brand?

    Have you ever thought about how the colors you chose to represent your business have affected the way customers and clients perceive it? Studies have shown that the colors chosen for branding deeply influence customer’s purchasing decisions. In fact, 60 to 80% of a decision can be based on branding colors. Colors are even registered […]

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  • Benefits of Promotional Products

    The power of marketing is almost immeasurable and there are a variety of ways to promote your company and its services, some of which were discussed in our previous blog posts. One of our favorite tactics that has been proven to help market businesses and impress prospective clients is the use of promotional products, aka: […]

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  • Tips for Designing Outdoor Signage

      To the unfamiliar and potential customer traveling down the road, the very first impression they have of your company is your outdoor sign. This can literally make or break how they perceive your business! Up until that moment, they aren’t aware of what your business can do for them, and the type of design […]

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  • Increasing Brand Awareness with Logos & Signage

    Often times, when you hear someone discussing their company’s marketing or advertising initiatives, you will hear them discuss a plan to increase “brand awareness.”  It’s easy to see why this continually comes up in conversations, as it’s one of the most crucial parts of your marketing strategy. Brand awareness is the act of spreading your […]

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  • Let Your Windows Do The Talking

      How do you stand out among your competitors? How do you make a splash, get noticed, create a buzz? The answer is as old as stores, themselves. Signs! Using signs and window graphics, you can reach a customer base without too much effort. Window graphics are designed to make your business stand out among others. Think […]

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